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Is your auto repair business leaving profit on the table due to improper parts markups and margins? A recent PartsTech survey of 618 auto repair shop owners and managers across the U.S. found that 67% are missing out on significant profits due to insufficient markup practices  — potentially costing shops between $40,000 and $70,000 annually. 

Join us for a webinar with Cecil Bullard, CEO & Founder of The Institute for Automotive Business Excellence, for proven tips for creating a successful parts markup strategy. With years of experience coaching auto repair shops, Cecil Bullard will share insights and strategy techniques that have led countless auto repair businesses to achieve greater profitability and success.

In this webinar, you will learn:

  • The Importance of Markup Strategies: Understand why a tailored parts markup strategy is crucial for controlling your profit margins and why relying solely on manufacturers' list pricing and a single markup percentage can hinder your profit potential. 
  • Benchmarks for Success in Parts Markup: Discover the essential benchmark numbers for costs and margins in parts markup. 
  • The Role of Parts Matrices: Hear how shops have seen a 14% increase in parts markup after receiving professional guidance.
  • Parts Markup Strategies: Learn strategic methods to elevate your parts margin for optimal profitability and gain insights into creating and continuously adjusting your markup strategy monthly to better financial control.
Fill out the form below to register for the webinar.

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About The Institute 

The Institute for Automotive Business Excellence is a company dedicated to helping Automotive Service and Repair shop owners, managers, and service advisors learn what they need to know to achieve their goals and have the success they desire. We strive for success, in the businesses and the lives of our clients, partners, and employees. We want to create professionalism and inspire pride in our industry... and do that with honesty, integrity, and compassion.

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About PartsTech

PartsTech is a parts and tire procurement platform that enables auto repair facilities to find the right parts and tires — across all their suppliers — in one place. Focused on keeping people moving by powering the speed and quality of every repair, PartsTech connects auto repair facilities with a network of over 30,000 parts supplier locations and 50 tire suppliers through its innovative e-commerce procurement solutions. For more information about PartsTech and its auto parts sourcing platform, please visit

Get To Know Our Speakers
Jake HS

Jake Benson

Director of Strategic Accounts, PartsTech

Jake has spent nearly two decades in the automotive aftermarket.  He has worked with over 1500 shop owners using technology solutions to improve efficiencies and increase profits.  As Director of Strategic Accounts at PartsTech, he helps to drive world-class integrations with our SMS partners and innovative solutions for our enterprise customers. Always looking to improve processes and make life easier in the shop. 

Cecil HS

Cecil Bullard

CEO, The Institute For Automotive Business Excellence

Cecil Bullard has spent most of his life in the Automotive Service and Repair Industry, held every position, and operated multiple successful shops. He now serves as a consultant, trainer and teacher.  He believes that there is unlimited opportunity and potential in today's shops and that your business should provide you with the life you want.

Cecil Bullard is a 40+ year veteran of the Automotive Service Industry and a 3rd generation technician and owner. He is a well-known teacher and mentor currently helping Automotive Service Businesses create and implement a plan for their success. He earned his Bachelor of Science from Weber State University where he graduated Summa Cum Laude. Cecil has run some of the most successful independent shops in the United States (one, ranked in the top ten by MotorAge Magazine for three years in a row). 

stephen leal
Stephen Leal
General Manager

“By saving 2-3 hours a day using PartsTech, we are able to call our customers to get them back into the shop for their maintenance and ultimately boost our profitability and car count.”

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