Webinar: How to Mark Up Automotive Parts Pt.2

Webinar Info

Join us for Part 2 of our parts markup webinar series. We are excited to welcome back auto shop coach and parts markup expert Cecil Bullard, Owner & CEO of The Institute for Automotive Business Excellence.

In Part 1, Cecil emphasized the critical role of healthy parts margins in your shop's profitability and introduced the concept of a parts markup matrix. Register for Part 2 to deepen your understanding of how to effectively implement and monitor a parts markup matrix and take another step towards achieving healthy parts margins for your shop.

In this session, you will learn:

How to effectively monitor your parts margins
How to adjust your parts matrix to maintain the profitability your shop needs
Common pitfalls to avoid in setting margins
Answers to common concerns about increasing your shop’s parts pricing.

About The Institute

The Institute for Automotive Business Excellence is a company dedicated to helping Automotive Service and Repair shop owners, managers, and service advisors learn what they need to know to achieve their goals and have the success they desire. We strive for success, in the businesses and the lives of our clients, partners, and employees. We want to create professionalism and inspire pride in our industry... and do that with honesty, integrity, and compassion.

About PartsTech

PartsTech is a parts and tire procurement platform that enables auto repair facilities to find the right parts and tires — across all their suppliers — in one place. Focused on keeping people moving by powering the speed and quality of every repair, PartsTech connects auto repair facilities with a network of over 30,000 parts supplier locations and 50 tire suppliers through its innovative e-commerce procurement solutions. For more information about PartsTech and its auto parts sourcing platform, please visit www.PartsTech.com.

John has worked in manufacturing and technology for 22 years - including the last 12 years as a leader in product marketing. He has spent the last year and a half diving into the automotive aftermarket space and understanding customer needs.

As Director of Product Marketing at PartsTech since 2022, John is in charge of bringing the voice of the customer back into the organization. He leads the strategy and execution of the go-to-market efforts and guides messaging and positioning to ensure that shops understand the value PartsTech brings in helping increase shop efficiency.

Cecil Bullard has spent most of his life in the Automotive Service and Repair Industry, held every position, and operated multiple successful shops. He now serves as a consultant, trainer and teacher. He believes that there is unlimited opportunity and potential in today's shops and that your business should provide you with the life you want.

Cecil Bullard is a 40+ year veteran of the Automotive Service Industry and a 3rd generation technician and owner. He is a well-known teacher and mentor currently helping Automotive Service Businesses create and implement a plan for their success. He earned his Bachelor of Science from Weber State University where he graduated Summa Cum Laude. Cecil has run some of the most successful independent shops in the United States (one, ranked in the top ten by MotorAge Magazine for three years in a row).

Webinar Info

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About The Institute

About PartsTech

Get To Know Our Speakers

John Heller

Director of Product Marketing

Cecil Bullard

CEO, The Institute For Automotive Business Excellence

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